“Danger, Will Robinson!” Familiar words spoken by The Robot to Will Robinson, the nine year old child prodigy in the 1960’s series Lost in Space.
Times really haven’t changed much. There is still danger in space – cyberspace. For many people today, the lure of popularity, exposure, venting, revealing is seductive. It’s seductive to the point that Facebook, MySpace, Twitter, Tagged and other social networking sites are a glaring billboard to your inner most thoughts and behavior. There is danger in cyberspace. And the danger we are talking about is to your repute and career. Did you know that employers are now searching the social networking sites of prospective candidates to see how they present? From our personal experience with these sites, the presentation for some is a fast track to career disaster.
We believe, and our Growth without SabotageTM model reinforces, that far too many people and companies sabotage their chance for success. Many do it without even knowing that they are doing it. Regarding your presentation on the social networks, we want to shout this message as loud as we can: Expose yourself to the cyberspace world in a way that is embarrassing, demeaning and reckless, then be prepared to find a very difficult time getting employed. If you think this is a misguided warning – do the research yourself. Employers are not hiring and are withdrawing offers based on what they see on social network sites. It’s really that simple. Is it fair – it doesn’t matter whether it’s fair or not – because it is!
We encourage you to consider the following:
- We advise not to – but if you must bare your soul, brag to your friends and expose yourself in a less than flattering way – be ready not to find a job. Employers still look for serious talent.
- Social networks can be your worst professional nightmare – remember the adage, reputation is hard won and easily lost? Don’t be ignorant in understanding that your (and your friends or connections postings) impact yours.
So are we saying that using the social networks is a bad thing? Absolutely not. But do consider:
- Using social networking as a billboard to advertise your competencies and interests
- Using it as a way to communicate and update your friends and colleagues, but in a way that is not demeaning or immature – we advise to err on the side of professional and conservative disclosure.
- Using it as a networking tool to find a job or build a business
- Using the social network to build your personal brand – by how you would like to be seen by prospective employers or the buyers if you are starting a business
- Using other technology responsibly (i.e. cell phones, iPhones, Blackberry’s) such that you are not so plugged in you are disengaged with those around you and from opportunities in front of you
- Learning more about how to best use social networking to your benefit by following and emulating other professionals that you know are successfully doing so. Most social networks also have great tutorials on how to use the network platform.
There is tremendous power in social networks. It can be used to your advantage or it can be used as a way to deselect you. It’s your choice how you want to use it.
Copyright 2009 Kubica and LaForest
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