Writing…it seems not many business people really love to do it, in fact, many cringe and yet others do their best to avoid it. Nonetheless, it is an essential business skill where professionals today, regardless of position, can easily sabotage themselves.
Writing skills are a critical communication tool, especially for business leaders.They are also important for your image management. Writing is a key factor in getting what you need for your people, department, functional area, and for getting promoted.
That said, to help ease what is a daunting task for many (writing stress/writer’s block), we offer you 18 Quick Tips for Influential Writing, beginning with 5 Tips for formulating your written message:
1. Clearly state your need / problem/ the purpose of your message
2. Chunk it – break your message into parts, using 1,2, 3 or A, B, C to help clearly and quickly interpret your key points
3. Be concrete (specific vs. abstract)
4. Be concise (get to the point fast)—your readers will appreciate not having to muddle through the weeds
5. End with a clear call to action (request for action or indicate next steps)
And, 13 General Writing Tips:
6. Avoid excessive use of abbreviations, acronyms and the same word(s)
7. Match formality and tone of the message; use names when you can (Mr.Jones verses Hiring Manager, or Dear Susan, if informal and you know the person well)
8. Avoid slang (highly informal words)
9. Use strong and active (verses weak and passive) language– ask yourself, what is the strongest and most concise way I can say this?
10. Avoid use of contractions (we’ll, you’re, couldn’t). Spell out fully, such as, we will, you are, could not, etc…
11. Write conversationally, meaning, write as you talk. (This may mean you need to polish up your speaking skills, too.)
12. Don’t provide a book when all they need is the overview—that is, be short and focused with what the reader(s) needs to know. As the executive speaking coach, Patricia Fripp says, focus the deal not the details!
13. Use examples and stories to aid understanding and relevance and to create emotional connection (Like it or not, remember that emotions drive decisions more than facts.)
14. Use metaphors for imaging to make it more interesting (for example, a square peg doesn’t fit well into a round hole, the boiled frog story, etc.)
15. On reports and memos, always use a title and date
16. On email, always use subject line to help your receiver(s) filter quickly.
17. Remember to spell check
18. Be timely and considerate in response time, ideally, within one business day.
Copyright 2009 Kubica and LaForest
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