Dare we partner? Should we go it alone? What makes the most sense? We get these questions often from people looking to start a business. What makes it even more confusing is that often your attorney and your accountant will advise against forming a partnership – interestingly, two professions that are known for forming partnerships. So what is the right answer? The answer depends on your skills, business goals, and ultimately, trust.
What kind of business are you forming, what skills are required to run it successfully, do you have the requisite skills between you, who brings what to the table and what is the shared vision. (That is, where are you going and where is it you want to end up?)
Before we formed our partnership, we each ran independent consulting businesses. We did not have a partner, nor did we have employees. We collaborated with others as necessary and desired, depending on the nature of our projects and the skills required.
We have seen good friends, or people who work in the same company, who went to the same school, who grew up in the same neighborhood, decide to form a partnership and go into business. Unfortunately, it is based on what they hope will happen rather than a thoughtful reflection on what needs to happen and what skills are required to make it happen. It takes more than capital investment and being infatuated with the idea of forming a business with your friend to make a successful business.
When we met (via a professional community), we paired on a project-based activity. Based on that success we decided to collaborate on writing a book. We worked on the book concept for about six months. Along the way, we used each other’s skills and knowledge on projects and issues we were dealing with in our own business. Through our collaboration, we found that each had skills the other didn’t. We found that working together enabled us to get more work done, less stressfully and with better results.
Complementary skills are not enough to make a successful partnership. Perhaps, at least in our opinion, the most important ingredient is trust, which is easily identified and less easily achieved. If you do not trust the person you want to partner with, if you are uncertain that you can trust them, then do not even consider a partnership. Period. No further discussion is required. Trust is the driver of successful partnerships. A partnership should not be competitive; the very nature and intent of “partnership” begs that you not have to “look over your shoulder,” as ultimately, your partner must “have your back”. It should never result in having to talk to other people to know how your partner feels or what your partner is doing. Never.
Our collaboration revealed something interesting – we found we sincerely trusted each other. Not because we said we did, nor because we said we wanted to, and not even because we intended to. We trusted each other because the “trust events” that came up during our collaboration were handled honestly and respectfully–carefully and thoughtfully and without disregard. (Well, at least, not for longer than our ego demanded, which was roughly up to 20 minutes for either of us to rebase and extend to the other). We define a “trust event” as a situation that could challenge or destroy one person’s trust in the other, and they may be minor or major league in disagreement, misunderstanding or full blown “upset”. The commitment and ability to support one another and work through trust events is what we believe makes a transformative partnership. That is, each person grows personally and professionally, and together you produce even greater impact and value for your clients.
Based on our personal experience, we suggest that before you partner and create a legal structure – collaborate to test the waters. It may just be the smartest business decision you make.
Copyright 2009 Kubica and LaForest
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